ArmInfo. Armenia will host the region's largest hotel investment forum, the Hospitality Investment Forum (HIF) Yerevan 2026.
The event, which is being held for the fourth time, kicks off on June 17 and will bring together representatives of the world's leading hotel brands, investors, developers, and government agencies to launch new projects, attract investment, and form long-term partnerships in Armenia and the region. The event is focused on implementing real projects, establishing partnerships, and attracting investment.
Following the 2024Yerevan forum, two investment agreements were signed, and the 2025 event attracted thousands of participants from around the world. The forum will feature panel discussions with leading international and regional experts, including: Christine Thorsteins, Head of Development for IHG Hotels & Resorts in France, Turkey, Georgia, and the CIS; Armin Eberhard, Vice President of Operations for Aimbridge Hospitality EMEA; Dimitris Manikis, President of Wyndham Hotels & Resorts EMEA; and others. The experts will discuss global hotel industry trends, development strategies, wellness tourism, investment opportunities, and the role of technology and innovation in shaping the future of the industry.
